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Investors, gaming firms chase the micro drama trend

India, Sept. 12 -- Mumbai-based Sushant Tungare, executive producer at the content company, Bulb Chamka, has made 18 micro dramas for different platforms in India in the last six months. This is just ... Read More


Investors, gaming firms chase micro drama trend

India, Sept. 12 -- Mumbai-based Sushant Tungare, executive producer at the content company, Bulb Chamka, has made 18 micro dramas for different platforms in India in the last six months. This is just ... Read More


Small towns writing e-commerce growth story

India, Sept. 5 -- Thirty-seven-year-old Ujwal Sutaria, founder at TDV Partners, an early-stage venture capital firm, is surprised to see his retired parents readily adopt quick-commerce, given that th... Read More


Small sports leagues, events get brand traction

India, Aug. 29 -- As India celebrates National Sports Day on August 29, a chat with experts in the business points to a quiet, albeit slow change taking place in the country's sports eco-system. Playe... Read More


Small sports leagues, events get brand traction

India, Aug. 29 -- As India celebrates National Sports Day on August 29, a chat with experts in the business points to a quiet, albeit slow change taking place in the country's sports eco-system. Playe... Read More


Brands turning to podcasts and shows to tell their stories

India, Aug. 22 -- To bolster its expertise in creating branded content for advertisers, advertising agency Dentsu on Monday announced setting up the Dentsu Podcast Network, a new vertical to help bran... Read More


Smaller online brands face delivery challenges

India, Aug. 15 -- If you are an avid online shopper buying not only from the established e-commerce marketplaces like Amazon, Flipkart and Myntra but also from new direct-to-consumer (D2C) brands in b... Read More


Smaller online brands face delivery challenges

India, Aug. 15 -- If you are an avid online shopper buying not only from the established e-commerce marketplaces like Amazon, Flipkart and Myntra but also from new direct-to-consumer (D2C) brands in b... Read More


GenAI, unified data to transform market research

India, Aug. 8 -- Ask Amit Adarkar, the outgoing CEO of Ipsos India, one of the world's largest market research (MR) companies, if firms in this business will stay relevant in the age of brands' direct... Read More


Big idea, cultural insights must even in digital era ads

India, Aug. 1 -- The dissonance around Amul's local twist on the recent Coldplay Kiss Cam scandal in its topical ad has spotlighted the significance of cultural connect required for any campaign to wo... Read More